Our process

How we work

No guesswork. No overpromising. Just clear, focused execution built around your goals.

Every engagement at RAZCOM starts with understanding—not just the product or service, but the market it lives in and the people it's meant to reach. Whether you’re launching something new or fixing what’s underperforming, we focus on what works and cut what doesn’t.

1. Consultation and discovery

We start with a focused call to understand your business, goals, and challenges. This helps us identify where we can create the most impact and what gaps need to be addressed first.

2. Proposal and scope alignment

We research, plan, and put together a clear proposal with realistic goals, deliverables, timelines, and budget. We’ll walk you through it, refine together, and once aligned—sign and move to execution.

3. Kickoff and strategic setup

Once approved, we hold a kickoff call, align on access, tools, and communication, and get started. Whether it’s launching pilots or fixing funnel gaps, we begin with what moves the needle.

4. Weekly check-ins and OKR tracking

We meet weekly or biweekly to report on progress, optimize campaigns, and align on next steps. We don’t just measure activity—we track business impact through clear OKRs and insights.

Our approach

The way we do things

No two businesses are the same. That’s why our process is flexible—but always grounded in the same principles: reduce waste, act on real data, and scale what works.

We don’t run campaigns just to spend budgets. We test, validate, and only invest more once we know what’s working. Whether you need to build your digital presence from scratch or fix something that’s underperforming, we move step by step—with clear priorities, sharp targeting, and continuous optimization.

The details of our process vary depending on your needs:

  • For B2B companies, we focus on lead quality and pipeline performance. Learn more

  • For startups and new products, we help validate ideas, test positioning, and guide go-to-market execution. Learn more

  • For platforms and apps, we focus on user acquisition, retention, and funnel efficiency. Learn more

  • For established businesses, we open up new channels through paid campaigns, email marketing, and content marketing. Learn more

Collaboration options

Pick the model that fits your needs

From complete management to tailored advice, our models are built around your needs. Let’s find the right fit together.
Full ownership and management

We handle everything, from strategy to execution, while you focus on running your business.

Setup, training, and transition

We’ll build your marketing setup, train your team to manage it, and stick around for support.

Marketing audit and recommendations

We review your online presence and marketing efforts to provide clear, actionable insights on what’s working, what’s not, and how to improve.

On-demand consulting

We provide expert advice when you need it, keeping you in control.

Client Voices

Real proof that effort pays off

"Razi is like a marketing Swiss Army knife—versatile, reliable, and packed with value. With a holistic understanding of marketing and the many moving parts of running a business, Razi brings insight, strategy, and execution together seamlessly."

Bernadette Abraham
Founder - B Better, UAE

"Razcom has been a transformative for BIP. Their expertise in social media marketing brought us incredible exposure and engagement. Highly recommend!"

Reham Mustafa
Managing Director - BIP, UAE

"Razi knows his business. I hesitate to use these catch phrases, but he really does think outside the box. He seems to be in a perpetual state of forward momentum, constantly looking for new methods and new ways to improve the old. His ideas for content are never-ending and he is not afraid to try new things."

Alfred De Rose
Product Manager - Salsita, Czechia

"I have been working with Razcom on several projects with clients in Lebanon, Jordan and KSA. Razi's attention to detail is truly remarkable; he leaves no stone unturned in understanding the needs, setting objectives and crafting effective strategies. He is skilled in developing innovative digital solutions that truly resonate and drive results."

Mayssoun Abdulghani
Managing Director - MMedia, Lebanon

Book your FREE 30-minute consultation today!

What to expect on the call: A focused 30-minute chat to understand your goals and outline actionable next steps.

Not ready to book a consultation? If you have any questions or a specific request, feel free to reach out: click here to contact us

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