Our process
How we work
No guesswork. No overpromising. Just clear, focused execution built around your goals.
Every engagement at RAZCOM starts with understanding—not just the product or service, but the market it lives in and the people it's meant to reach. Whether you’re launching something new or fixing what’s underperforming, we focus on what works and cut what doesn’t.
1. Consultation and discovery
We start with a focused call to understand your business, goals, and challenges. This helps us identify where we can create the most impact and what gaps need to be addressed first.
2. Proposal and scope alignment
We research, plan, and put together a clear proposal with realistic goals, deliverables, timelines, and budget. We’ll walk you through it, refine together, and once aligned—sign and move to execution.
3. Kickoff and strategic setup
Once approved, we hold a kickoff call, align on access, tools, and communication, and get started. Whether it’s launching pilots or fixing funnel gaps, we begin with what moves the needle.
4. Weekly check-ins and OKR tracking
We meet weekly or biweekly to report on progress, optimize campaigns, and align on next steps. We don’t just measure activity—we track business impact through clear OKRs and insights.