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The digital strategy audit checklist: Is your marketing holding you back?

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A digital strategy audit is like taking your car for a check-up—you may not see the problem immediately, but identifying gaps early can save time, money, and stress. This checklist will help you review your marketing efforts, spot what’s working, and address what’s not.

1. Website performance

  • Is your site mobile-friendly and fast to load?
  • Do visitors know what to do next (e.g., call-to-action buttons)?
  • Check tools like Google Analytics to see bounce rates and time spent on pages.

2. SEO health

  • Are your pages optimized for the keywords your audience searches for?
  • Do your meta titles and descriptions align with your content?
  • Use free tools like Google Search Console to uncover SEO issues.

3. Social media presence

  • Are you posting consistently and engaging with your audience?
  • Do your profiles reflect your current branding and offerings?
  • Check which posts perform best and replicate what works.

4. Audience understanding

  • Do you know your ideal customer profile (ICP)?
  • Are your campaigns targeting the right audience with the right message?
  • Use surveys or analytics to refine your targeting.

5. Campaign effectiveness

  • Are your paid ads delivering ROI?
  • Are email open rates and click-through rates meeting expectations?
  • Review campaign data to tweak and improve.

6. Competitor analysis

  • Have you checked what your competitors are doing lately?
  • Are you missing opportunities they’ve capitalized on?
  • Keep track of their strategies and adjust yours accordingly.

7. Tracking and analytics

  • Are you measuring the right KPIs for your goals?
  • Do you have tools like Google Analytics, HubSpot, or similar set up correctly?
  • Data should guide your decisions, not guesswork.

Conclusion

A thorough audit might feel overwhelming, but taking it one step at a time makes it manageable. With a clear view of your digital strategy’s strengths and weaknesses, you’ll be ready to adjust and grow effectively.

Download: Conversion secrets: 7 tweaks to boost sales

Not sure where to start with your audit? Book a free 30-minute consultation with RAZCOM today, and let’s uncover what’s holding you back.

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