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How to increase website conversions without redesigning your entire site

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Improving your website’s performance doesn’t always mean tearing it apart and starting from scratch. Small, thoughtful changes can make a big difference. Here are practical, low-cost tips to increase conversions and get the most out of your site without a full redesign.

1. Fine-tune your call-to-actions (CTAs)

Your CTAs are like signposts for visitors. If they’re unclear or hidden, people won’t know what to do next.

  • Use action words: Replace “Submit” with “Get Started” or “Download Your Guide.”
  • Place them where they’re easy to spot: Above the fold, at the end of blog posts, or next to product descriptions.

2. Simplify your navigation

If visitors can’t find what they’re looking for, they’ll leave.

  • Stick to clear menu labels like “About,” “Services,” and “Contact.”
  • Limit options to avoid overwhelming users. Aim for 5-7 main menu items.

3. Add social proof

People trust what others recommend.

  • Highlight customer reviews, testimonials, or user-generated content.
  • Showcase logos of companies you’ve worked with or awards you’ve won.

4. Speed up your site

Nobody likes waiting. A slow website can hurt conversions.

  • Compress images to reduce load times.
  • Use tools like Google PageSpeed Insights to identify areas to improve.

5. Test headlines and copy

Your words matter. Experiment to see what resonates.

  • Run A/B tests on headlines for landing pages or product pages.
  • Focus on benefits: Instead of “Our Services,” try “Solutions That Work for You.”

6. Improve mobile usability

More people browse on their phones than ever before.

  • Make buttons big enough to tap easily.
  • Ensure forms are simple and mobile-friendly.

7. Make forms shorter

Long forms can scare visitors away.

  • Only ask for essential information. For example, instead of name, email, and phone, just start with email.
  • Use multi-step forms to break down questions into manageable chunks.

8. Use high-quality images and videos

Visuals grab attention, but make sure they’re relevant.

  • Add a short video explaining your product or service.
  • Use images that align with your brand and resonate with your audience.

9. Leverage exit-intent popups

Catch visitors before they leave.

  • Offer a discount, free guide, or newsletter signup when they’re about to close the tab.
  • Keep it short and engaging, like, “Wait! Get 10% off your first order.”

10. Analyze and adjust

Monitor what’s working and what isn’t.

  • Use tools like Google Analytics or Hotjar to see where visitors drop off.
  • Make data-driven tweaks to improve performance over time.

Download: Conversion secrets: 7 tweaks to boost sales

Ready to see better results?
Book a free 30-minute consultation with RAZCOM to find out how to increase your website conversions with simple, effective strategies.

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