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How to increase website conversions without redesigning your entire site

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Improving your website’s performance doesn’t always mean tearing it apart and starting from scratch. Small, thoughtful changes can make a big difference. Here are practical, low-cost tips to increase conversions and get the most out of your site without a full redesign.

1. Fine-tune your call-to-actions (CTAs)

Your CTAs are like signposts for visitors. If they’re unclear or hidden, people won’t know what to do next.

  • Use action words: Replace “Submit” with “Get Started” or “Download Your Guide.”
  • Place them where they’re easy to spot: Above the fold, at the end of blog posts, or next to product descriptions.

2. Simplify your navigation

If visitors can’t find what they’re looking for, they’ll leave.

  • Stick to clear menu labels like “About,” “Services,” and “Contact.”
  • Limit options to avoid overwhelming users. Aim for 5-7 main menu items.

3. Add social proof

People trust what others recommend.

  • Highlight customer reviews, testimonials, or user-generated content.
  • Showcase logos of companies you’ve worked with or awards you’ve won.

4. Speed up your site

Nobody likes waiting. A slow website can hurt conversions.

  • Compress images to reduce load times.
  • Use tools like Google PageSpeed Insights to identify areas to improve.

5. Test headlines and copy

Your words matter. Experiment to see what resonates.

  • Run A/B tests on headlines for landing pages or product pages.
  • Focus on benefits: Instead of “Our Services,” try “Solutions That Work for You.”

6. Improve mobile usability

More people browse on their phones than ever before.

  • Make buttons big enough to tap easily.
  • Ensure forms are simple and mobile-friendly.

7. Make forms shorter

Long forms can scare visitors away.

  • Only ask for essential information. For example, instead of name, email, and phone, just start with email.
  • Use multi-step forms to break down questions into manageable chunks.

8. Use high-quality images and videos

Visuals grab attention, but make sure they’re relevant.

  • Add a short video explaining your product or service.
  • Use images that align with your brand and resonate with your audience.

9. Leverage exit-intent popups

Catch visitors before they leave.

  • Offer a discount, free guide, or newsletter signup when they’re about to close the tab.
  • Keep it short and engaging, like, “Wait! Get 10% off your first order.”

10. Analyze and adjust

Monitor what’s working and what isn’t.

  • Use tools like Google Analytics or Hotjar to see where visitors drop off.
  • Make data-driven tweaks to improve performance over time.

Download: Conversion secrets: 7 tweaks to boost sales

If this sounds familiar

Most websites don’t struggle because they’re badly designed — they struggle because small points of friction add up. When messaging, structure, and actions aren’t aligned, even good traffic fails to convert.

If you’ve made changes but results haven’t really moved, it may be worth stepping back and checking where users are actually getting stuck.

See if we can help