Improving your website’s performance doesn’t always mean tearing it apart and starting from scratch. Small, thoughtful changes can make a big difference. Here are practical, low-cost tips to increase conversions and get the most out of your site without a full redesign.
1. Fine-tune your call-to-actions (CTAs)
Your CTAs are like signposts for visitors. If they’re unclear or hidden, people won’t know what to do next.
- Use action words: Replace “Submit” with “Get Started” or “Download Your Guide.”
- Place them where they’re easy to spot: Above the fold, at the end of blog posts, or next to product descriptions.
2. Simplify your navigation
If visitors can’t find what they’re looking for, they’ll leave.
- Stick to clear menu labels like “About,” “Services,” and “Contact.”
- Limit options to avoid overwhelming users. Aim for 5-7 main menu items.
3. Add social proof
People trust what others recommend.
- Highlight customer reviews, testimonials, or user-generated content.
- Showcase logos of companies you’ve worked with or awards you’ve won.
4. Speed up your site
Nobody likes waiting. A slow website can hurt conversions.
- Compress images to reduce load times.
- Use tools like Google PageSpeed Insights to identify areas to improve.
5. Test headlines and copy
Your words matter. Experiment to see what resonates.
- Run A/B tests on headlines for landing pages or product pages.
- Focus on benefits: Instead of “Our Services,” try “Solutions That Work for You.”
6. Improve mobile usability
More people browse on their phones than ever before.
- Make buttons big enough to tap easily.
- Ensure forms are simple and mobile-friendly.
7. Make forms shorter
Long forms can scare visitors away.
- Only ask for essential information. For example, instead of name, email, and phone, just start with email.
- Use multi-step forms to break down questions into manageable chunks.
8. Use high-quality images and videos
Visuals grab attention, but make sure they’re relevant.
- Add a short video explaining your product or service.
- Use images that align with your brand and resonate with your audience.
9. Leverage exit-intent popups
Catch visitors before they leave.
- Offer a discount, free guide, or newsletter signup when they’re about to close the tab.
- Keep it short and engaging, like, “Wait! Get 10% off your first order.”
10. Analyze and adjust
Monitor what’s working and what isn’t.
- Use tools like Google Analytics or Hotjar to see where visitors drop off.
- Make data-driven tweaks to improve performance over time.
Download: Conversion secrets: 7 tweaks to boost sales
Ready to see better results?
Book a free 30-minute consultation with RAZCOM to find out how to increase your website conversions with simple, effective strategies.