AI Portfolio

I use AI as part of the creative process—not as a shortcut.
My focus is on turning business objectives into compelling visual stories, whether that's promoting a venue, simplifying a complex technology concept, or testing new creative approaches. Each project below combines strategy, creative direction, AI-assisted production, and hands-on execution.
The examples featured here represent different goals, audiences, and stages of the marketing funnel, demonstrating how AI can support both storytelling and performance-driven campaigns.

Foxelli Tribe

An AI-assisted advertising concept developed as part of the Foxelli Tribe application process. The objective was to demonstrate strategic thinking, audience understanding, and the ability to translate research into a compelling commercial concept.

The project involved reviewing the brief, studying the brand and its audience, analyzing competitors and existing campaigns, validating the messaging, and producing a polished creative piece supported by a clear strategic rationale.

It showcases my approach to creative work: combining marketing thinking with AI-assisted production to develop ideas that are both engaging and commercially relevant.

NoSneak

An original cybersecurity concept film exploring a future shaped by post-quantum threats. Created from the ground up, the project transforms a highly technical subject into an accessible cinematic narrative.

The piece showcases my ability to develop original ideas, simplify complex topics, and execute them using AI-assisted creative workflows from concept through final delivery.

 

Salsita Club

A series of campaign assets developed to support different business objectives for Salsita Club. The work ranged from awareness campaigns promoting private celebrations and corporate events to retargeting creatives designed to move interested audiences closer to booking.

What makes this series particularly valuable is the progression: testing different messages, identifying what resonated with audiences, and adapting the creative strategy based on campaign insights. Together, these videos demonstrate how AI-assisted production can support the entire customer journey—from awareness to conversion.

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